■ BRAND CONCEPT & PROFILE
1969 Born in Kiryu, Gunma prefecture in Japan
1988 Enrolls in Bunka Academy of Fashion
1990 Starts “UNDER COVER” with a friend while in school
1991 Graduates from Bunka Academy’s Department of Fashion Design
1994 Holds the first show during Japan Fashion Week for ’94-‘95 AW Collection
1997 Receives the New Face Prize in Mainichi fashion grand prize sponsored by the Mainichi national daily newspaper
2001 Receives the Grand Prize in Mainichi fashion grand prize sponsored by the Mainichi national daily newspaper
2002 Holds the first show in Paris for ‘03 SS Collection
2009 Invited to PITTI UOMO 76 for ‘10 SS Men’s Collection and holds the first men’s only runway show
2010 In collaboration with NIKE, launches a performance running collection, “NIKE x UNDERCOVER GYAKUSOU”
2012 Launches “UU” collection, the one-year collaborative design project with Uniqlo that focused on a family theme
2013 Launches new lines "JohnUNDERCOVER" (men‘s) and "SueUNDERCOVER" (women‘s) in the season of 2013-14 AW.
2013 Received the Grand Prize in Mainichi fashion grand prize for the second time
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